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Design Lab is an experiment, let me tell you more...
I've prioritized focusing on my creativity and design in the studio more than ever this year. My team and I are working on all kinds of designs, methods and combinations. These new pieces are fresh off the bench and will be available for a limited time. Your feedback will play a role in my design process and some of these pieces may become part of our permanent collection.
When I was a student at Virginia Tech, my primary Industrial Design class was called 'Lab.' In this ongoing course, we deliberately designed and tested our ideas. The process began with conceptualization, then onto sketching, modeling, refining, critiquing and then refining again. It was iteration after iteration in Lab and this is how I blossomed into a holistic designer. From this experience, I've developed CMD's Design Lab concept.
Design Lab features cohesive micro-collections. Each micro-collection will be finished iterations of a concept that I've been developing over the course of time. The most exciting part is that it gives me more creative freedom than ever. Please join me for the first Design Lab that will take place on Thursday, August 5that 7pm EST on Instagram Live. I can't wait.
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Betty hess
August 31, 2021
Interested in the Design Lab.